Copywriting Essentials

Course • 30 Lessons

Apply these quick and easy pro tips to make sure your copy is polished and powerful - before you publish. Includes 28 3-minute videos plus a Quick Reference Guide checklist to make creating great copy a snap.

Contents

  • Welcome!

  • How To Avoid The #1 Copywriting Mistake

  • Is Your Copy Creating A Transformation Story?

  • Brilliant Bullet Points And How To Write Them

  • How Welcoming Is Your Welcome Email?

  • Give Your Copy Breathing Room

  • Tips for Terrific Testimonials

  • Great Copy Is Based On Great Research

  • What's Your Copy Pre-Game Plan?

  • When Do You Know Your Copy Is Ready To Go?

  • How To Write FAQ's That Convert

  • Why Aren't They Opening My Emails?

  • Up-Level Your Copy With Musical Inspiration

  • Clickable Headline Examples From Black Friday

  • To use contractions or not to use contractions: that is the question.

  • Ellipses...are...our...friend...

  • !!!! Look Out For These !!!!! In Your Copy!!!!

  • Infuse Your Verbs & Your Copy With Powerful Action

  • Does Your Headline Match Your Content?

  • Keep A Copy Swipe File

  • Zombies Ate My Copy

  • Be Specific

  • Don't Forget The P.S.

  • What's Your Audience Hungry For?

  • Tips For Finding the Right Word

  • It's Rude To Be Polite (In Your Copy)

  • Proofreading Tips

  • Permission To Be Bossy (Add A Call To Action Or CTA)

  • How To Use Facts & Statistics To Build Authority

  • Copy Essentials Quick Reference Guide

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Contents

  • Welcome!

  • How To Avoid The #1 Copywriting Mistake

  • Is Your Copy Creating A Transformation Story?

  • Brilliant Bullet Points And How To Write Them

  • How Welcoming Is Your Welcome Email?

  • Give Your Copy Breathing Room

  • Tips for Terrific Testimonials

  • Great Copy Is Based On Great Research

  • What's Your Copy Pre-Game Plan?

  • When Do You Know Your Copy Is Ready To Go?

  • How To Write FAQ's That Convert

  • Why Aren't They Opening My Emails?

  • Up-Level Your Copy With Musical Inspiration

  • Clickable Headline Examples From Black Friday

  • To use contractions or not to use contractions: that is the question.

  • Ellipses...are...our...friend...

  • !!!! Look Out For These !!!!! In Your Copy!!!!

  • Infuse Your Verbs & Your Copy With Powerful Action

  • Does Your Headline Match Your Content?

  • Keep A Copy Swipe File

  • Zombies Ate My Copy

  • Be Specific

  • Don't Forget The P.S.

  • What's Your Audience Hungry For?

  • Tips For Finding the Right Word

  • It's Rude To Be Polite (In Your Copy)

  • Proofreading Tips

  • Permission To Be Bossy (Add A Call To Action Or CTA)

  • How To Use Facts & Statistics To Build Authority

  • Copy Essentials Quick Reference Guide

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